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• The two most attractive women received 83% of all messages.• The two most attractive women probably would have received several thousand more if their inboxes hadn’t have reached maximum capacity.

Do women have it a lot easier than men, and do hot people in general have it the easiest? Millward created 10 fake OKCupid profiles with similar sounding usernames, with the same written profile, personal stats, level of education, etc. Each account had a different photo of a man or woman of varying attractiveness.

However, it’s always good to back up hypotheses with facts, and that’s what Jon Millward did with this experiment, posted on his eponymous blog.

“The expanded horizons offered by online dating don’t equal unrestricted access to a ready and waiting list of beautiful people.

Every man and woman online still has criteria that must be met by people who want to date him or her, and every guy and girl is still in direct competition with every other person of their gender…

Whereas before a man just needed to be the best looking guy at work to get a date with a colleague, now he needed to be in the top 10% of all men to get a date with one of the women in his city.” This is the double-edged sword of online dating.

You have far more access to singles than ever before. Which means that there’s also far more COMPETITION.

Especially when it comes to men trying to write to women.

For all the talk about “The End of Men” and how gender roles have been obliterated and women can write to men first, blahblahblah, here’s what ACTUALLY happened after four months: • The women as a group received over 20 times more messages than the men.

In case it’s not obvious: Demonstrate creativity, intelligence and a great sense of humour • Be totally different to anything she may have received before • Be obviously unique and not a cut-and-paste job • Show that I’ve read her profile and absorbed facts about her • Not be needy!

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