Since displays tend to be large and heavy, they often require large spaces (and added expense) to safely transport and store.Companies that lack this kind of space have a couple of options: Rent space from an exhibit company, or choose rental displays that do not require maintenance and storage.
A marketing budget can only stretch so far, and if you find yourself faced with thinning resources or an uncertainty regarding the ROI that event exhibiting will provide, you may be hesitant to take the plunge into custom trade show displays.
Meanwhile, trade show exhibit rentals offer a tantalizingly low cost (up to a third of the cost of an entirely custom design) and require little commitment (you return the rental at the end of the trade show) and few maintenance, storage, or transportation expenses.
Many companies are now doing the math and deciding that these low-cost features make rentals a smart choice for one-time exhibits and small budgets.
There is no one size fits all solution for a trade show exhibit.
Some companies thrive off of custom rentals, while others find that purchasing their own custom display or combining purchased and rented elements gives them the highest return on their investment.
However, a recent uptick in the number of companies looking for rental exhibits demonstrates the appeal that a cost-effective, low-maintenance, high-impact display solution can have.As you consider whether or not to rent your next exhibit, taking your budget, storage, exhibiting frequency, and customization needs into account should help you to decide.Considering the fact that rentals can often be designed to look nearly as high-end as a custom display and tend to hold their own against more expensive exhibits in terms of visibility and appeal, businesses are increasingly finding these cost savings to be irresistible.Of course, money is not the only factor that influences purchasing decisions, especially when it comes to the trade show exhibit.A company may have the money in the budget to pay for a custom display but find that, when weighed against other considerations, rental exhibits are a more practical choice for their needs.One of these factors is the company’s ability to store and maintain a display.