Here's our review of the world's most iconic perfume.
The logo has also been compared to the royal monogram of French Queen, Catherine de' Medici, who many believed Chanel admired. Coco Chanels debut marketing strategy for the scent involved inviting a group of elite friends to dine with her at a restaurant on the French Riviera, where she surprised them by spraying them with the perfume.15. 5 was in the labels Paris boutique on the fifth day and fifth month of 1921.16. Australian director, Baz Luhrmann, directed Nicole Kidman in a short film for Chanel No. Other star faces of the scent include Audrey Tautou and Brad Pitt.
In a 1954 interview, when asked what she wore to bed, Marilyn Monroe famously said: Five drops of Chanel No. Next time somebody asks you about your weight, say this...
So of course you've heard of the perfume Chanel No. But what is the history of it and more to the point -- is this fragrance for you?
Unusually, the perfume wasnt advertised in France until the 1940s.9.
Several of Chanels close artist friends, including Salvador Dali and Andy Warhol, painted pictures of the iconic No. The black and white box design that houses Chanel No.
5 is the same as the original packaging used in 1921.11. 5 bottle, Chanel placed a 'C', the first letter of her surname.
She would then turn this into a monogram by doubling it and the luxury labels famous logo was born.12.
Here are 18 things you should know about the world's most iconic fragrance… Perfumer Ernest Beaux, who was given the task of creating Chanel No.
5, believes the scent was born out of Gabrielle 'Coco' Chanels reminiscence of her lost love for Arthur Capel, the English polo player and lover of the fashion house founder, who tragically died in a car accident in 1919.
By channelling her grief into creativity, this perfume of eternity was her personal gift to herself.2. 5 went against the fragrance trends of the time, such as flowery scents including rose, jasmine and lilac, with no dominant notes distinguishable from the 80 ingredients that compose it.4. 5 to avoid any attempts at defining it figuratively and descriptively, and to prevent it from dating thus keeping its modernity intact. The number 5 was also the fashion house founders lucky charm.6. 5 can be seen as the olfactory double of artistic movements such as Cubism, Dadaism and Surrealism, in how it aspired to attain absolute modernity, and this is explored in the Paris exhibition.7.
When Ernest Beaux produced perfume samples for Coco Chanel to try in 1921, she chose the fifth proposal that he presented, which is the same Chanel No. The number 5 was also symbolic at the time of its creation, linking to several other pieces of art including composers Igor Stravinsky music, The Five Fingers.8. 5s first publicity campaign herself in 1937, shot by photographer Franois Kollar for the US version of Harpers Bazaar (see picture below).