Others noted that Fein was an accountant and Schneider a freelance journalist without professional qualification in the subject matter.
Fein married and divorced, and has recently remarried. The authors admitted they were not professionals in an appearance on NBC's The Today Show.
Feminist values, they point out, do not preclude reacting with temperance and emotional independence to an initial attraction (on the part of a woman).
They also cite that discipline and consideration inform the actions which create egalitarian relationships. In 2001 the follow-up book The Rules for Marriage: Time-Tested Secrets for Making Your Marriage Work was released in the midst of Fein's legal separation from her husband to whom she had been married for sixteen years.
The book was followed by The Rules II, The Rules for Marriage, The Rules for Online Dating, and All the Rules. Fein commented on her divorce by saying that she had "married the right man" for her at that stage in her life.
In The Rules II: More Rules to Live and Love By, published in 1997, Fein and Schneider proclaim, "If he doesn't call, he's not that interested. Her argument was that after having written a best seller and raising two children, she and her husband discovered they were two different people from the young couple that fell in love.
Fein married for the second time in 2008; she had followed The Rules to attract her second husband, with the exception that they dated for three years rather than one (as “The Rules” advises) before becoming engaged.
There's a hilarious scene in the movie Sleepless in Seattle when Tom Hanks's character contemplates getting back into the dating game and wonders if the rules have changed.
If that describes you, back in the saddle again after a hiatus, divorce or widowhood, know that yes, the rules have changed—and for the better.
Proponents of the methods offered in the book point to The Rules as having positive results for both men and women.
They represent the point of view that men enjoy being the aggressor and are inspired to treat women better who choose behaviors which set up boundaries and slow down the courtship process.