“We are the only dating app that is not trying to hide what we do,” says Trifinov. We are the only dating app that is straightforward.” Currently 3nder has half a million users across the world, but only around 60,000 UK users.
Some countries are just “more open to experiences”, Trifinov suggests of the not-quite-booming British adoption rate.
There is hope for younger generations to be sexually liberated though, says Trifinov. “They are growing up on the internet, they don’t grow up with religious beliefs, their parents are not their role models.
You see that lots of people are also interested in these kinky things too.” “3nder is the only company that has this humanist approach to sex.
It is not taking advantage of people’s sexuality, it’s not abusing anybody by generating fake users, or trying to acquire as many women as possible.
The core mission of the company is to have equality.” With this ethos, the company is keen to remain upfront about the service it provides.
The company website even includes this handy Beginner’s Guide to 3nder Terminolgy, explaining words like Androsexual, Pansexual, and Polysexual, so that new users can identify with (and find matches in) the app’s inclusive userbase.
Whether your into a niche, like group BDSM, or just fancy a quick one-to-one fling, 3ndr is built on the foundations of equality, openness and respect, says founder Dimo Trifinov.
Trifinov created 3ndr after he and his girlfriend decided to explore their relationship by seeking a third for a threesome.“We don’t drink, we don’t do drugs, we barely have the usual night lifestyle, or as many options for meeting people,” Trifinov told .“But when I went online, I found only super outdated websites, and most of them were scam websites and fetish businesses.” “I felt I had to design something that resonated with us: I know we are not the only humans on this planet that want to do these things,” he said.“We think sex is something beautiful and that it should shown in this way.It shouldn’t be a taboo, something you are ashamed of.It is funny that we live in the 21 century and we manage to make sex so separate from ourselves.” “The threesome-side is just marketing,” explained Trifinov.